X's pivot to video mirrors past social media tendencies, but its reliance on user-generated videos from TikTok and other platforms may not ensure long-term success (John Herrman/New York Magazine)

Mike Powers
X's pivot to video mirrors past social media tendencies, but its reliance on user-generated videos from TikTok and other platforms may not ensure long-term success (John Herrman/New York Magazine)




John Herrman / New York Magazine:

X’s pivot to video mirrors past social media trends, but its reliance on user-generated videos from TikTok and other platforms may not ensure long-term success  —  It’s going video-first by posting every other platform’s videos last.  —  In June, Twitter started telling investors that video was the future of the platform.





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