A look at Apple's hubris that doomed the electric car challenge, spring hardware updates without a dedicated occasion, and Dan Riccio's retirement plans (Mark Gurman/Bloomberg)

Mike Powers




Mark Gurman / Bloomberg:

A look at Apple’s hubris that doomed the electric car project, spring hardware updates without a dedicated event, and Dan Riccio’s retirement plans  —  Apple’s belief that it could create a better car than Tesla and the rest of the automotive industry ultimately led to the downfall of the project.





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